This week we’ve connected with a prominent Toronto web design company to provide our readers with top tips on designing a great ecommerce store.
Tim Husband is Co-Founder of Blue Flamingo, a web design company in Toronto that’s been building creative websites for nearly 20 years. Their code is clean and lean and their designs are fresh. Using the latest technology and design trends, they build and manage websites for clients of all types; from large corporates to local businesses and start ups.
Ecommerce business is all about attracting more and more visitors to a website and converting them into buyers. The challenge is to create an engaging website that not only captivates the attention of buyers but also makes them trust your brand. No matter how much you buckle down to achieve sales, you will not want to lose potential buyers with a poor website. Take a cue from these effective web design tips to get the best out of your ecommerce website
1. Know your target users
The ground rule for creating a great web design is to study the tastes and preferences of your target audience. Analyse their generic shopping behaviour and what their demands are which you’ll need cater to. Do thorough market research and then discuss with your web designer to create your website accordingly. Make sure you make a checklist and try to tick off all of them to ensure you deliver a high-end user experience.
2. Minimalism or over-the-top?
It’s always advisable to create a website where you can show particulars of a product but not cram it with too many items or hyperlinks. Keeping it minimal without compromising the visual appeal is the key to a stunning website. Use space to make way for product details and customer reviews since most ecommerce users browse through customer feedback before making their purchasing decision.
3. Mobile optimization
By now you must be well aware of the importance of mobile phones since most of your potential customers will be scrolling on their mobile phones to make a purchase. Your website design should be compatible with devices such as iPhones, Android phones, tablets and laptops to ensure it is viewable by every possible user. Make sure the web design agency you hire tests your website with all of these devices.
4. Watch the color and font
It’s not always possible to measure the aesthetic sense of your potential customers, right? However, you should ensure your website looks trendy and has the right colours and fonts to complement the overall appearance of your website. Try to stick to one font throughout the website and the colours should be in sync with your brand identity.
5. Easy navigation options
It is important for you to provide easy navigation options so that visitors can search for their preferred products with just a click of a button. Also, use a good contrasting colour for the Call To Action (CTA) buttons so that the user can easily place their order without a hitch.
6. Never go slow!
Would you continue to browse a website if it keeps you waiting when you are about to view a product or place an order? Your visitors too don’t have the patience to look at the loader and they might just leave your website without even viewing your products. Your website should have optimized content and coding to prevent slowing down your website.
7. Social media links
You should leverage the power of social media marketing for your ecommerce business by creating engaging posts with a link to your website. It will also allow customers to reach you directly via your social media accounts. This will not only help you boost your SEO rankings but also aid in managing your online reputation and delivering excellent customer service.
Looking for an amazing website for your brand? Get in touch with one of the best companies for website design in Toronto and request a free consultation.
